Company · GTM Operations

LeanScale

The fractional RevOps and GTM operations firm behind The LeanScale Podcast, building revenue infrastructure for companies scaling from Series A through pre-IPO.

www.leanscale.team ↗
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Guests from LeanScale

Episodes

Referenced in

Ep. 92

Agents That Run Outbound While You Sleep

Mica, founder & CEO of Amplemarket, on agentic GTM — building outbound agents that research, personalize, and run while you sleep

July 13, 2026 · 00:51:33 · 49 min read
Ep. 86

Why the Best CROs Don't Come From Sales

Jerry Brooner on four exits, the secret pre-IPO roadshow, the truth about startup equity, and why every revenue leader should be building their own agents

June 8, 2026 · 00:57:40 · 53 min read
Ep. 84

From Fortune 1 to 100 Person Startup: A CRO's Bet on Creative

Gabby Stoller of Big Happy on creative-first ad tech, building a digital-out-of-home division from scratch, and the GM-to-CRO leap

May 29, 2026 · 00:51:06 · 44 min read
Ep. 82

How an Ops Guy Became CRO of a $3B Company

Joshua Trott on selling in heavy industries, RevOps as the operational backbone, and why delivery — not the deal — is the real contract

May 28, 2026 · 00:54:33 · 53 min read
Ep. 80

Why Enterprise AI Deals Die After the Buyer Says Yes

Scott Sinatra on MEDDPICC, the new multi-threading, why POCs are the default, and building go-to-market for enterprise AI's chaos

May 26, 2026 · 00:58:43 · 44 min read
Ep. 75

How I Built an AI Agent Operating System in 90 Days

Yasin's build-along on the folder-and-file architecture behind LeanScale's agentic operating system

May 15, 2026 · 00:20:32 · 25 min read
Ep. 74

I Used AI Agents for Every Go-To-Market Role (Sales, Marketing, CS, RevOps)

A live build-along: AI agents for sales, sales management, marketing, customer success, and RevOps — plus the 2026 agent-platform landscape

May 15, 2026 · 00:48:03 · 61 min read
Ep. 72

AI Search Is Changing Everything—Here’s the New Go-To-Market Playbook

PartnerStack CRO Mike Head on AEO, why LLMs trust third-party content, and how partnerships became the highest-leverage growth channel

May 15, 2026 · 00:49:34 · 37 min read
Ep. 70

The Hidden Problem Killing Workplace Culture

Tom Witte (CRO, Upflex) on hybrid work, AI-orchestrated culture, and becoming an AI-first revenue leader

May 15, 2026 · 00:53:22 · 40 min read
Ep. 68

Clarity Over Chaos: A CRO's Playbook for Category-Defining Companies

Josh Heller (Coactive AI) on market annealing, the CRO's real job, and why clarity beats doing more

May 15, 2026 · 00:54:15 · 55 min read
Ep. 66

From MLB Draft Pick to $25M ARR: How Tyler Molinaro Scales SaaS in Government

Tyler Molinaro on compressing government sales cycles, hiring for problem-solving over pedigree, and using AI agents to make a lean team outbuild a funded one

May 15, 2026 · 00:59:29 · 52 min read
Ep. 64

The Real Problem with Sales Today

Robert Moseley on why CRMs break, and how AI removes humans from the data

May 15, 2026 · 00:44:54 · 43 min read
Ep. 63

Customer Success as a Competitive Advantage

Maranda Dziekonski on tying CS to revenue, comp plans, NRR, brand, and real AI use cases

May 15, 2026 · 00:49:43 · 39 min read
Ep. 62

This AI Tool Could Disrupt Sales Forever

Christian Peverelli on AI-native outbound, the death of spam, and putting agency-grade prospecting in one operator's hands

May 15, 2026 · 00:33:43 · 30 min read
Ep. 57

Why Three-Quarters of Sellers Miss Quota

Ebsta founder Guy Rubin on the 2025 B2B Sales Benchmark Report — sales velocity, deep ICP over TAM, and ruthless qualification.

November 10, 2025 · 00:39:01 · 40 min read
Ep. 55

How to Build a Growth Plan Your Board Will Actually Approve

Anthony Enrico (LeanScale) and Guillaume Jacquet (Vasco) on reverse-engineering ARR, unit economics that pass the board, and killing reforecast hell

October 29, 2025 · 00:55:45 · 48 min read
Ep. 54

The Hidden Cost of Hustle Culture

Jack Jackson on performative productivity, spheres of influence, and empowering every level to act

October 29, 2025 · 00:44:01 · 39 min read
Ep. 53

AI vs. Human Connection: The Future of Sales & Marketing

VinnCorp co-founder Khurram Kalimi on why authenticity beats automation, treating your brain like an LLM, and building a network that opens doors

October 29, 2025 · 00:43:58 · 35 min read
Ep. 51

How This Founder Built a LinkedIn Outbound Engine After 2 Exits

Zayd Ali on building Valley — the AI SDR for LinkedIn — and the shift from V1 blast outbound to V2 relevance

October 29, 2025 · 00:31:18 · 28 min read
Ep. 50

How to Capture Momentum and Keep It Moving: An Operator's Guide to Growth

Theo Pavlich on hiring RevOps talent for curiosity over pedigree, why an unconventional background is an edge, and taming GTM tool sprawl

October 29, 2025 · 00:55:25 · 47 min read
Ep. 48

The Operator's Guide to Building a Go-to-Market Engine

Justin St. Louis Wood on building revenue systems from first principles — then rebuilding them AI-first

October 29, 2025 · 00:47:38 · 43 min read
Ep. 43

How Attio Is Reinventing CRM for Startups and RevOps Builders

Zev Lebowitz demos Attio — the AI-native CRM that molds to your motion instead of forcing you into someone else's

October 29, 2025 · 00:44:13 · 38 min read
Ep. 42

Outbound Is Dying: How Spara's Multimodal AI Turns Inbound Into Pipeline (Live Demo)

David Walker on why outbound is losing signal, and how one multimodal AI layer — chat, email, and voice — converts the inbound traffic every buyer already generates

October 29, 2025 · 00:29:44 · 27 min read
Ep. 41

Why Structure (Not Headcount) Builds Great RevOps

Steve Dinner on running a high-output RevOps team with zero in-house admins or devs — agile, structure, specialist contractors, and AI

October 29, 2025 · 00:48:32 · 40 min read
Ep. 40

Why Slack Is the Future of B2B Support

Tony Tom on Orca's account-first, AI-powered approach to B2B customer support

October 29, 2025 · 00:34:40 · 28 min read
Ep. 39

How to Scale GTM in the AI Era: Anthony Enrico's Playbook for Modern RevOps

LeanScale co-founder Anthony Enrico on the Traction podcast — the modern, revenue-per-FTE GTM playbook for AI-era startups

October 29, 2025 · 01:05:56 · 56 min read
Ep. 38

Think Like a Doctor: Diagnosing Broken GTM Systems

Shaadik of LambdaTest on treating RevOps like a general physician — root causes, not symptoms

October 29, 2025 · 00:29:00 · 24 min read
Ep. 36

Kingmaker: The TRUE Power Role in RevOps

Vish on being the Hand of the King — how RevOps operators win on trust, structure their days, and grow toward the corner office

October 29, 2025 · 00:38:24 · 37 min read
Ep. 35

Operate Like You're Already Public

Stephanie Ucko on taking RevOps from a pre-IPO startup to a public company — SOX, quote-to-cash, and building to a post-IPO standard

October 29, 2025 · 00:27:37 · 26 min read
Ep. 33

Why AI Won't Save Your Bad Brand

Mario Paganini on brand as the last non-commoditized advantage, the two questions that start every rebrand, and how to split budget between brand and demand

October 28, 2025 · 00:50:30 · 43 min read
Ep. 32

The RevOps Poker Game

Spencer Hodgson on betting on channels and reps with expected value

October 28, 2025 · 00:35:05 · 30 min read
Ep. 31

Has AI Killed Servant Leadership?

Michael Preuss on active leadership, AI-first teams, and building in the wartime era

October 28, 2025 · 00:55:54 · 48 min read
Ep. 30

When to Use Challenger, SPIN, Sandler — or Build Your Own Sales Methodology

David Weiss on matching the methodology to the motion — and why fundamentals beat silver bullets

October 28, 2025 · 00:37:02 · 31 min read
Ep. 26

Avoid These Founder Red Flags: A VC's Honest Perspective

Sophie Buonassisi of GTM Fund on the surfer/wave/surfboard framework, earned secrets, what real traction looks like, and the fundraise red flags investors can't unsee

October 27, 2025 · 00:32:26 · 29 min read
Ep. 25

The End of Sales Guesswork

Christina Brady on how Luster diagnoses and predicts sales-team skill gaps before they erode revenue

October 27, 2025 · 00:38:50 · 40 min read
Ep. 22

Clari Acquired Groove...Now What?

Bernardo Alves and Cameron Legge join Anthony Enrico to unpack what the Clari–Groove deal means for the sales tech stack and how RevOps should respond

September 5, 2023 · 00:23:15 · 19 min read
Ep. 20

How I Measured Success for Three RevOps Teams

Anthony Enrico on the layered scorecard for judging whether a RevOps team is actually working

August 29, 2023 · 00:10:05 · 8 min read
Ep. 18

Our Fastest Growing Customers are Measuring These 3 Marketing Metrics

Anthony Enrico and Bernardo on the three marketing metrics that tie demand gen to the bookings plan

August 8, 2023 · 00:06:09 · 6 min read
Ep. 17

3 Sales Metrics You Need to Measure

Bernardo and Anthony Enrico on the three metrics that tell you if you'll hit your number — and how to calculate them without fooling yourself

August 2, 2023 · 00:07:43 · 7 min read
Ep. 16

A Day in the Life of a RevOps VP

Anthony Enrico and Bernardo Alves on what a VP of RevOps actually does — strategy over firefighting, owning the operating plan, and the cadence from annual to daily

July 25, 2023 · 00:19:19 · 16 min read
Ep. 15

Where Should RevOps Report?

Cameron Legge and Anthony Enrico on when to start RevOps, the first hires, and which executive it should report into

July 25, 2023 · 00:16:55 · 14 min read
Ep. 14

RevOps 2.0: Earning a Seat in Corporate Planning

Alex Brower on graduating RevOps from a ticket-taking service center to the strategist in the planning room — and running planning as a real-time closed loop.

July 11, 2023 · 00:24:11 · 16 min read
Ep. 13

5 Ways to Optimize Salesforce

LeanScale Chief Architect Henrique Sakai on the five CRM foundations that make your revenue data trustworthy

June 27, 2023 · 00:14:33 · 10 min read
Ep. 11

Value Stacking and Why Everyone Gets it Wrong

Thomas Miller on value misstacking, worthiness over price, and gravity as the universal law of business

June 6, 2023 · 00:13:18 · 9 min read
Ep. 10

How to Identify Your Company's Inner Core Value

Thomas Miller on the inner core, the value triangle, and why RevOps needs plumbers and poets

June 1, 2023 · 00:13:49 · 10 min read
Ep. 9

Practical Territory Design

Cameron Legge on designing fair, efficient sales territories for B2B SaaS

May 30, 2023 · 00:15:14 · 13 min read
Ep. 8

How to Become a Shot Caller

Tom Miller on the value exchange event, operating plans, and engineering repeatable winning

May 25, 2023 · 00:13:12 · 8 min read
Ep. 6

Why Your Forecast Is Broken

Anthony Enrico and LeanScale engagement managers Bernardo and Cameron on why most forecasts are wrong — and the simple fixes that get you one step closer to the truth.

May 16, 2023 · 00:15:53 · 13 min read
Ep. 5

Using ChatGPT as a Salesforce Admin

LeanScale systems architect Christopher Martyen on debugging, generating, and translating Salesforce config with ChatGPT

May 9, 2023 · 00:15:12 · 14 min read
Ep. 4

The One and Only Way to Align Sales and Marketing

Cameron Legge uses a basketball coach's playbook to explain why sales and marketing keep two scoreboards — and how to merge them into one

May 3, 2023 · 00:14:20 · 12 min read
Ep. 3

Have People Forgotten About Customer Success?

Cameron Legge on why customer success is your business's front porch — and its most underrated growth engine

April 25, 2023 · 00:11:37 · 10 min read
Ep. 2

How to Measure New Business With Usage-Based Pricing

Bernardo Alves on valuing new business and pipeline when nothing is committed

April 18, 2023 · 00:10:01 · 8 min read
Ep. 1

Why Is Multi-Touch Attribution So Hard? And Is Anyone Actually Doing It?

Bernardo Alves on what actually makes multi-touch attribution difficult — and the pragmatic first steps most teams should take instead

April 7, 2023 · 00:09:51 · 9 min read