Mica is the founder and CEO of Amplemarket, a consolidated go-to-market platform that combines a signals layer, contact and business data, and multi-channel engagement — email, LinkedIn, and calls — into a single stack now powered by an MCP and agent layer. Used by thousands of sales and GTM teams globally, Amplemarket sits inside its customers' CRMs, owns their channels of communication, and increasingly runs the work itself. Mica builds out of San Francisco and is one of the clearest voices on what agentic GTM looks like in production today, spending much of his time with customers dissecting how they apply AI to their SDR, sales, and customer-success motions.
Mica, founder & CEO of Amplemarket, on agentic GTM — building outbound agents that research, personalize, and run while you sleep
Amplemarket founder Micael Oliveira on building a consolidated, AI-plus-human GTM platform — and why signals and timing beat volume
“To me, these are like Lego pieces — different colors, and we can just build anything.”
“If you want to become a top 1% user of AI in GTM, just understanding what a skill is and leveraging skills can actually get you there.”
“If you're using skills, you may be top 1% AI users. If you're using scheduled tasks, then they are top 0.1% AI users.”
“You switch off your display and your Claude agent will wake up at 3:58 a.m. and it's going to execute those instructions for you.”
“Not only is the content of every single step truly bespoke and unique, but even where you're taking actions is unique.”
“How can you get Claude and ChatGPT to work for you without you being there?”
“If you had a very smart intern that you just hired, what would you ask them to do? I would actually operate that way with your agentic flows.”
“The part of outbound that is dead is the templated outbound — 'Hey, first name, I noticed that you are at company name, let's do a call.' That's dead.”