Lloyed Lobo is a community-led-growth entrepreneur and the host of the Traction podcast. He co-founded Boast, the R&D tax-credit and non-dilutive innovation-funding platform, which he scaled past $20M ARR — where Anthony Enrico ran RevOps — and co-founded Traction, a startup community and conference that grew a 100,000-plus member network and helped build the pipeline behind Boast's early growth. A refugee who grew up in the Middle East before immigrating to Canada, he is the bestselling author of 'From Grassroots to Greatness,' which codifies the community-first playbook for building a movement and a business. He is known for a give-first GTM philosophy — hosting events, bringing iconic speakers, and building authentic relationships as the engine of pipeline.
“The old playbook was how many people you hire, raise money. The new playbook is what's your revenue per FTE?”
“The future doesn't belong to the largest teams. It belongs to the most leveraged.”
“It's not about producing more with less, it's producing better. That is the key.”
“The goal is not important if you don't understand the leading indicators and the inputs. If you follow the leading indicators and the inputs, the score will take care of itself.”