Christina Brady is co-founder and CEO of Luster, a predictive sales-enablement platform. She spent 18 years in go-to-market — starting as a full-cycle AE and climbing into multiple leadership and C-suite roles across technology — and 15 of those years as a trainer, certified in seven sales methodologies, personally upskilling more than 30,000 revenue professionals. She built Luster out of the operator's frustration of never being able to measure her team's competency before it eroded revenue, turning 'diagnosis before enablement' into a product that diagnoses, predicts, and prescribes.
“We make our customers collateral damage to our inability to really measure the competency of our team and address a lack of competency before it erodes your revenue.”
“So many tools advertise the fact that they are predictive. They're like, we're gonna predict your revenue. I'm like, no, you're not — because you're using CRM data, which is input by sales reps who are the furthest thing from analysts.”
“That would be like a doctor saying, I've heard your symptoms, what do you think your diagnosis is? And the patient's like, oh, I don't know. And they go, interesting, and write it down.”
“Then you get what I call the problem plop: you plop the problem and say, based on research constructed on poor data and self-reporting, this is the problem that you have. So welcome.”
“We diagnose, we predict, and then we prescribe the solution.”
“We'll look at your map and say, hey, based on that discovery call you have tomorrow, you're about to make a revenue-impacting mistake. So we're gonna custom-create a practice session that mimics that call and proactively schedule it on your calendar.”
“To use a golf metaphor, you can either play an entire round of golf or you can just go and practice your swing.”
“This is not a scripted conversation. This is true generative AI. So every conversation is going to be different.”