Alex Brower is the founder and CEO of QFlow (qflow.ai), a go-to-market analytics platform built specifically for RevOps teams. He has spent 15+ years using data to grow businesses — starting in finance, then at an ed-tech startup in Chicago, and as VP of Marketing at a dev-tech company that sold VMware — before founding QFlow with a co-founder who shares his finance and BizOps background. QFlow assembles a company's go-to-market stats within 30 minutes of signup without relying on the traditional data stack, and layers on generative AI to automate the reporting work that keeps RevOps stuck in reactive mode. His thesis: RevOps graduates from 1.0 (a tactical service center) to 2.0 (an internal management consultant in the room for corporate planning) by running planning as a real-time closed loop.
“What distinguishes what we call RevOps 2.0 from 1.0 is the role that RevOps can play in corporate planning — namely, the plan that finance puts together that gets put in front of the board and against which the organization is measured for the next 9 to 12 months.”
“If you're a RevOps 2.0, you are an internal management consultant, not just a project manager.”
“You're not just aligning operations to a strategy that's dictated to you. You're part of the strategy setting.”
“RevOps 1.0 might kick a report over to finance during a planning session, whereas RevOps 2.0 would be in the room with finance, sitting shoulder to shoulder.”
“You go from being a service center, managing requests for the CFO, the CRO, whoever is asking for it, and you become a department that is leading with insights, leading with recommendations, being part of the planning session.”
“Too often these things are analyzed in conjunction with putting together a plan, and then they sit in a spreadsheet somewhere, get filed away in a drawer until the next board meeting. And that's where the slow slide begins.”
“It's never great when you miss your number to have to go back and dig through assumptions to understand how the number was set in the first place. And it's not great when you overachieve your number and not really understand why.”
“When I say real time, I do mean real time. There should be a place where anyone can go and see how we're doing against plan, and not have to question, is this updated or has the data synced?”