E-signature and agreement-management SaaS company. Mario Paganini's early full-time product-marketing role sat on an unusually deep team — he notes that of roughly 20 members, nearly all went on to become VPs, CMOs, or CROs.
www.docusign.com ↗Andrew Geisse (CRO, Pallet) on honest GTM planning, POCs that actually convert, and selling AI into a $12T industry
Mario Paganini on brand as the last non-commoditized advantage, the two questions that start every rebrand, and how to split budget between brand and demand