Enterprise content management and file-sharing company, Dropbox's enterprise competitor. Jerry's 'wrong cycle' lesson: an all-enterprise incumbent whose strengths (security, enterprise functionality) a PLG-born company shouldn't fight head-on.
www.box.com ↗Jerry Brooner on four exits, the secret pre-IPO roadshow, the truth about startup equity, and why every revenue leader should be building their own agents
Andrew Geisse (CRO, Pallet) on honest GTM planning, POCs that actually convert, and selling AI into a $12T industry