Consumer-technology company. Used in this episode as a personal multi-touch buying journey — Anthony's Apple Watch purchase spanned website research, an in-store visit to check sizing, and the final buy, illustrating how many in-between steps typically go uncaptured.
www.apple.com ↗Mike Choi on building Koah, the monetization layer for AI apps, and why every paradigm shift reinvents advertising
Ryan Kuehl on survival math, winning the tastemakers, and building fast without skipping steps
John Linden on player-owned economies, product-market fit, and building with AI from day one
Bernardo Alves on what actually makes multi-touch attribution difficult — and the pragmatic first steps most teams should take instead